PodRoll, founded by podcast industry veterans who previously co-founded Megaphone, has chosen Sounder as its premier partner to power its recommendation engine. This collaboration will drive more nuanced, relevant, and personalized content recommendations, transforming the podcast listening experience. With PodRoll's unique strategy of increasing podcast consumption through post-episode recommendations, this partnership solidifies both companies' commitment to enhancing user engagement and providing meaningful content to podcast listeners.
"Sounder's AI-driven solutions, coupled with their exceptional brand safety and suitability solutions and contextual intelligence, perfectly align with PodRoll's vision of introducing a first-of-its-kind platform," said Jason Cox, co-founder of PodRoll.
The power of this partnership lies in the intersection of Sounder's industry-leading AI and PodRoll’s innovative approach. The extensive industry knowledge and expertise of PodRoll’s founders, combined with Sounder's advanced AI capabilities, ensure that the partnership is set to provide a breakthrough service for the podcast industry.
"PodRoll's mission to increase podcast consumption aligns seamlessly with our own goals of elevating the podcast experience," said Kal Amin, co-founder and CEO of Sounder. "We're excited to be their chosen partner, leveraging our AI technology to provide deep, meaningful content insights that drive the discovery and recommendation engine at the heart of PodRoll’s platform."
As of today, Sounder and PodRoll's collaborative tools have already delivered a measurable uptick in listener engagement, with early data showing a 30% increase in podcast consumption.
"This partnership with Sounder enables us to enhance our platform's ability to deliver relevant, engaging podcast content to our users," said Matt Turck, co-founder of PodRoll. "We're excited to bring a new level of sophistication to the podcast discovery and recommendation process."