Contextual Targeting

The Key to the Future of Audio Advertising

Download this new whitepaper to learn how Sounder leverages contextual intelligence to provide the data needed to integrate podcast advertising into existing buying channels and bring it to the mainstream. You’ll learn how contextual insights provide:
✅ Enriched alignment opportunities for advertising
✅ Discoverability of premium inventory for publishers
✅ A listening experience that is more enjoyable & beneficial for consumers
You’ll also learn why it is the top cited strategy employed by agencies in response to the depreciation of third-party cookie tracking and user identification and how to leverage it for podcasts.
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